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marketing

Potřebují veřejné knihovny marketingovou koncepci?
Ako môžu študenti pomôcť marketingu knižníc
Zkratkou k marketingu knihoven / Short-cut to Marketing Your Library
Knižnica = značka / The library = The brand
Marketing v praxi Univerzitnej knižnice Žilinskej univerzity v Žiline │ Marketing in the Practice at the University Library of the University of Žilina
SOCIÁLNE SIETE AKO KOMUNIKAČNÝ A MARKETINGOVÝ NÁSTROJ SLOVENSKÝCH KNIŽNÍC/SOCIAL NETWORKS AS A COMMUNICATION AND MARKETING TOOL IN SLOVAK LIBRARIES
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ISSN 1336-0779 (online version) ISSN 1335-793X (printed version)
EV 41/22/EPP